The 10 most followed teams in America

There are a number of ways on how to determine the most popular teams, you can look at google search results, TV rights deals, commercial contracts or social media following.  Social media is a great barometer of popularity in the this modern era, so we though it would be interesting to see how the American sports team compare with the European football giants.  What followed was quite a surprise, the European football cubs dwarf the biggest teams in the USA by a long shot.  The most followed soccer team in the world by social media standards, is Real Madrid with over 300 million followers!  This is more than the combined following of all the top 10 most followed teams in America. (Updated in May 2022)


It’s Basketball teams that dominate the most popular teams in America, only one MLB team and two NFL teams make the top 10 cut.  These are the most followed sports teams in America based on the combined Facebook, Instagram, Twitter and TikTok followers:

10. Oklahoma City Thunder – 14.85

The first of seven NBA teams on the list.

Facebook – 6.5m

Twitter – 2.8m

Instagram – 5.1m

TikTok – 450k

The most popular teams globally

9. New York Yankees – 15m

When it comes to the most successful MLB teams ever, there’s one team way out in front and it’s the New York Yankees. They hold a lot of titles in the MLB, let’s start with a massive 27 wins out of 40 World Series appearances! They are the most valuable team in the MLB, hold the record for most World Series appearances.

Facebook – 7.9m

Twitter – 3.6m

Instagram – 2.8m

TikTok – 659k

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8. New England Patriots – 16.8m

The Patriots have really dominated the NFL since 2001, with 6 Super Bowl titles (2002, 2004, 2005, 2015, 2017 and 2019. The have been in 11 Super Bowls with 5 losses, which puts them way out in front as the most successful NFL team in the Super Bowl era.  They are one of only 2 NFL teams on this list.

Facebook – 6.5m

Twitter – 4.6m

Instagram – 4.6m

TikTok – 1.1m

7. Dallas Cowboys – 17.9m

With a valuation of $5.5 billion, the Cowboys are the most valuable sports team on the planet right now. The have also made the Super Bowl 8 times and won it 5 times (1971, 1977, 1992, 1993 and 1995) 95 was their last appearance.

Facebook – 8m

Twitter – 4.2m

Instagram – 4m

TicTok – 1.7m

6. Boston Celtics – 19.3m

The Celtics are a Bostonian institution at this stage, and are considered the second most successful team the NBA.  Altogether the Boston Celtics have been in 21 NBA Finals and won 17 of them, they also hold 21 conference titles and 22 division titles.

Facebook 8.4m

Twitter 3.8m

Instagram 6.1m

TikTok 950k

5. Cleveland Cavaliers – 23.5m

With 5 NBA Championship (last win was in 2016) the Cans can than a lot of their popularity to their signing of LeBron James who has played for the club for years.  He is the one of the most followed athletes in the world with over 100m followers on social media.

Facebook – 8m

Twitter – 3.2m

Instagram – 12m

TikTok – 310k

4. Miami Heat – 25.4m

This super popular NBA tea, The Miami team have 3 wins out of 5 NBA finals in 2006, 2012 and 2013. They also have 13 division titles, most recently in 2018.

Facebook – 14.3m

Twitter – 4.9m

Instagram – 5.4m

TikTok – 820k

The most popular athletes in sport

3. Chicago Bulls – 30.2m

The Eastern Conference Central Division have probably one of the best known logos internationally. The have a 100% win record in the finals and 6 titles in 1991, 1992, 1993, 1996, 1997, 1998. Also very importantly the had the greatest NBA player of all time – Micheal Jordan on their team from 1984-98!

Facebook – 16.8m

Twitter – 4.6m

Instagram – 7.9m

TikTok – 840k

2. Golden State Warriors – 45.8m

The Warriors started in Philly then relocated to San Francisco in 1962. They have made NBA Finals 11 times. Winning 6 titles in 1947, 1957, 1975, and 2015, 2017 and 2018.  They are one of the most valuable sports franchises in the USA.

Facebook – 12m

Twitter – 7.3m

Instagram – 22.7m

TikTok – 3.8m

The most followed athletes globally

1. LA Lakers – 51.95m

The Lakers have many records worthy of the history books, let’s start with the NBA Finals. The Los Angeles team have made an incredible 31 finals and won 16 of them.  They also have had some of the greatest basketball players in history wear their colours over the years – LeBron James, Wilt Chamberlain, Kobe Bryant, Shaquille O’Neal and Magic Johnson.  The most successful NBA team ever are also the most popular team in America and are one of the most valuable teams in the world.

Facebook – 21.8m

Twitter – 10.7m

Instagram – 19.4m

TikTok – 56k

The most followed football clubs globally

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