The most followed rugby clubs globally

A look inside the most popular rugby teams globally, interesting that all five New Zealand Super Rugby teams are on the list which is also heavily dominated by French clubs.  Below are the thirteen most followed rugby clubs around the world:

Highlanders – New Zealand

The Highlanders (formerly the Otago Highlanders) are based in Dunedin and were formed in 1996.  They won Super Rugby league once in 2015.

Instagram – 114k

Facebook 198k

Twitter – 56k

Total Followers – 368k


Ulster Rugby – Ireland

Ulster are one of the four professional provincial rugby teams in Ireland. They compete in the Pro14 and the European Rugby Champions Cup.

Instagram – 79k

Facebook – 181k

Twitter – 149.5k

Total Followers – 409k

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Blues – New Zealand

This Super Rugby team based in Auckland Blues won the competition in its first two seasons, 1996 and 1997, and again in 2003.

Instagram – 161k

Facebook – 228k

Twitter – 70k

Total Followers – 430k


Leicester Tigers

The most popular English rugby team on social media have been around a lot longer than social media! The Tigers were founded in 1880 and have been based in Leicester since then. They play in Premiership Rugby, England’s top division of rugby. The club was founded in 1880

Saracens are the second most popular team in the English Premiership.

Instagram – 110k

Facebook – 200k

Twitter – 149k

Total Followers – 459k

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Stade Français – France

One of the most successful French rugby clubs, Stade Francais play in the 80,000 capacity Stade de France.  They plays in the Top 14 domestic league in France

Instagram – 74k

Facebook – 178k

Twitter – 313.5k

Total Followers – 565k


Chiefs – New Zealand

Now known as the Gallagher Chiefs (previously Waikato Chiefs).  They have won the Super 12’s twice, in 2012 and 2013.

Instagram – 184k

Facebook 309k

Twitter – 89k

Total Followers – 582k

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Hurricanes – New Zealand

Another one of the five New Zealand Super 12 teams, the Hurricanes are based in Wellington, they are no where near as successful as the Crusaders by still evidently very popular.  They were crowned Super Rugby champions once in 2016.

Instagram – 229k

Facebook – 290k

Twitter – 64k

Total Followers – 583k

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Leinster Rugby – Ireland

Leinster Rugby

Leinster are one of the four Irish provincial team who went massive winning streak in starting in 2007. The have won the Champions Cup 4 times, in 2009, 2011, 2012 and 2018. They lost to Saracens in last years final. Leinster also have a great history in the Pro 14 with a record 6 wines between 2001 and 2019 and have been runners up 5 times.

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Instagram – 165k

Facebook – 194k

Twitter – 273k

Total Followers – 632k


ASM Rugby – Clermont – France

Clermont play in the Top 14 in France and are two time champion of the league (2010, 2017).  The also play in either the European Challenge or Champions Cup when they qualify.

Instagram – 114k

Facebook 260k

Twitter – 248k

Total Followers – 622k

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Crusaders – New Zealand

The legendary Crusaders are the most successful rugby club in New Zealand.  In July 2019 they became the only team in the South to have won the Super Rugby 3 Consecutive times.  Formed in 1996 they have now won 10 Super Rugby titles.  Lot’s of the All Blacks greats – Dan Carter, Richie Mo’unga, Kieran Reed, Richie McCaw, Sonny Bill Williams and a good chuck of the Current All Blacks team played for the Crusaders.

Instagram – 246k

Facebook – 394k

Twitter – 108k

Total Followers – 784k


Toulon – France

Dating all the way back to 1908, Rugby Club Toulonnais are known as the richest rugby club in the world which has helped them the Champions Cup 3 times so far and won the French Top 14, 4 times between the years 1913 and 2014.

Instagram – 132k

Facebook 402k

Twitter – 200k

Total Followers – 718k

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The Sharks – South Africa

Now known as the Cell C Sharks for sponsorship reasons, they are the only South African team on the list.  The Sharks play in the Super Rugby League but have never won any of the Super Rugby competitions.  They reached the final four times, in 1996, 2001, 2007 and 2012.

Instagram – 105k

Facebook 468k

Twitter – 214k

Total Followers – 787k

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Stade Toulousain (Toulouse) – France

The French big spenders equal Leinster’s 4 Champions Cup wins in 1996, 2003, 2005, 2010. They have a better record of making the final though, being twice runners up in 2004 and 2008. Toulouse have really dominated their internal French league, The Top 14, winning it a record 20 times, between the years 2012 and 2019.

Instagram – 284k

Facebook 508k

Twitter – 327k

Total Followers – 1119m

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