The most reliable sports betting sites

Sports betting sites are flourishing. People from all around the world enjoy accessing their favourite online betting sites to bet on sports. Whether it be football betting, horse racing, tennis or cricket, the best online betting sites will have numerous markets for you to enjoy.

When you first join an online betting site, everything seems exciting as you claim your free bets bonuses. Competition between online sports betting sites is fierce, so the best betting sites will offer plenty of incentives for you to sign up. These can range from free fixed odds bets, a simple free bet or a deposit bonus offer.

As we mentioned, everything seems rosy as online bookmakers promise the world when you join and everything is exciting at the beginning. However, technology is fantastic when it works and infuriating when it doesn’t, so what happens if a sports betting site goes wrong?

sports betting site

This has happened in the past. For example, 666Bet went bust in 2015. They had appointed Harry Redknapp (former as a brand ambassador) and were quite high profile..  You don’t want to pick an unreliable site which could sink your money along with the business.  It’s also important that the sports betting site or app has the technology and redundancy that get it though the very busy times like when major sporting events are in play.

Ultimately, any betting site you join, you want free bets credited quickly, whether that is 10 free bet offers or a single promo. Reliability is key.

The top Irish betting sites

Legal online sports betting in the US has been possible in several states since 2018, with plenty more ready to push through state-wide betting legalization in the coming years. Despite its relative infancy, US online sports betting apps have already become wildly popular in the 18 states which have legalised it.


The official sports betting flag-bearer for MGM Resorts International, BetMGM Sportsbook is one of the market’s best-known mobile sports betting apps. A considerable amount of gambling expertise has gone into the BetMGM Sportsbook app, as it offers extensive live streaming, various odds boosts, promotions, and a pretty much bottomless range of sporting markets.

BetMGM is available Arizona, Colorado, Indiana, Illinois, Iowa, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, Tennessee, Virginia, West Virginia, Wyoming.  BetMGM bonus code offers a very generous sign up bonus.

Paddy Power / Betfair

Paddy Power have been an established name in sports betting since 1998 and are famed for their clever and sometimes hilarious advertising.  They merged with Betfair in 2016 to create Paddy Power Betfair now Flutter Entertainment.  Today, the business has four divisions: Online Australia, Irish Retail, UK Retail, and Telephone segments.  With a stock market listing and valuation of nearly €6 billion this Irish company are in no fear of going bankrupt.

The biggest sporting events in the world

The company’s Online Australia segment provides sports betting services and is the market leader in the Australian gambling industry. Its UK and Irish Retail segment operate 623 betting shops across Ireland and UK as well as one of the most popular sports betting apps out there.

Paddy Power is a major sports sponsor and it’s family of brands are –,,, and under the Betfair, Sportsbet, Paddy Power, and TVG brand names, and through a chain of licensed betting offices.

Choosing the right betting site


The UK betting firm Bet365 have been around since the year 2000 and have now amassed an estimated 45 million customers globally. They are among the best sports betting sites in Europe and the US. Additionally, they are huge sponsors of major European football teams and offer the usual suite of services – sports betting, casino and poker rooms on one website.

Like all bookmakers Bet 365 they are not without controversy and in 2016 they were fined $2.75 million AUD for misleading advertisements which falsely promised “free bets” to customers.

The 5 best golf betting sites

888 Sports 

888 have been around since 2008 and while they mainly focus on European sport,  in 2013, the Nevada Gaming Commission licensed 888 Holdings to provide online gaming, making it one of the first non-US online betting companies to operate in the United States.

888 have recently become strong in offering prices on new markets new sports such eSports and Fantasy football.  The company bought Dublin based Betbright in 2019

Complete guide to online betting in the USA

William Hill

This bookmaker was founded way back in 1934 but only became a major global player in 2012 when the UK bookie merged three businesses to establish William Hill US. Since then, the company has grown consistently to achieve the market share of around 30 %, making it one of the largest sports betting brands in the world.

William Hill is one of the very early movers into the US sports betting market and is one of the leading sports betting company in the US, and the biggest in Nevada online sports betting.

They are active sponsors across all UK sport as well as Spanish football.

The others

While the above are the financially strongest and have massive investment in technology, there are many other reliable betting sites operating and specialising in certain markets, we will cover these in a separate article.

The growth and betting in eSports

For all the latest sports news follow PledgeSports on FacebookTwitter, and Instagram.




Create a Campaign Get in touch

Looking for more information? Why not send us a quick message below and we'll get back to you shortly.


They are speaking about us

Design by Lightbox